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Each One Teach One

  • What-went-down-at-Patta-x-Nike-Air-Max-DN8-Marsaille Patta

    What went down at Patta x Nike Air Max DN8 Marsaille

    When Patta touches down, it’s never just an event — it’s a statement. For the Patta x Nike DN8 launch in Marseille, we brought that same energy to the south of France with a weekend that celebrated community, culture, and connection through motion.We kicked things off with a community run through the city — local crews, visiting runners, and Patta Fam all laced up to move as one. No medals, no finish lines — just rhythm, sweat, and unity on Marseille streets, powered by the DN8’s flow.All day long, the celebration continued live on air with a Oroko radio broadcast takeover, broadcasting from the heart of the city. DJs, artists, and local voices came together to share stories, sounds, and what it means to move with purpose — connecting scenes, bridging frequencies.Marseille showed us that when you move together, you move forward.As the sun dipped, we flipped the pace. The night belonged to the music — a club session that brought together Marseille’s finest selectors and international guests for a night that moved like the city itself: raw, unpredictable, and full of heat. Beats bounced off walls, basslines rolled like waves, and the DN8 spirit ran through every drop.
    • What Went Down

  • Get-Familiar-Pongo Patta

    Get Familiar: Pongo

    Photography by Axel Joseph | Interview by Passion DzengaFrom the streets of Luanda to the global stage, Pongo has turned movement into meaning. Once known as “M’Pongo Love,” a name given to her by her father during her recovery, she has carried that strength into a career defined by resilience, rhythm, and reinvention. As one of the most distinctive voices in Kuduro, Pongo embodies the duality of survival and celebration — transforming her personal story into an unstoppable force of sound and identity.In this conversation, she reflects on her journey from the train stations of Lisbon to international fame with Buraka Som Sistema, the creation of the anthemic “Kalemba (Wegue Wegue),” and the lessons learned about ownership, artistry, and self-worth. Speaking candidly about healing, independence, and the evolution of Kuduro, Pongo reveals how she’s balancing her Angolan roots with a global vision — and why her mission now is to inspire a new generation to move, dream, and express themselves unapologetically.Your father nicknamed you M’Pongo Love during your recovery. Do you feel that name and the story behind it still echoes in your identity as Pongo today?Partly, yes. Today I also identify with the strength of the artist M’Pongo Love. She deeply inspires me — not only through her resilience, but through her independence. She even created her own record label later in her career, and that motivates me to keep working toward having my own label one day too.Can you take me back to the moment you first saw Denon Squad performing on the street? What did that spark inside you?At the time, I used to make that journey twice a week, and I was always curious to see Denon Squad performing at the train station. On my way to physiotherapy, they would be dancing and singing Kuduro, and from the very first time I saw them, something powerful awoke inside me — a strong sense of belonging and identity.When you first began dancing and rapping, did you see it as escape, empowerment, or both?Both. I was already dancing at family events — it was always a competition between the kids! I also took part in neighborhood dance battles back in Angola. When I moved to Portugal, I started rapping in my teenage years, so for me, it was all connected: an escape from the challenges of growing up, and a source of empowerment from the very beginning.At just 16, you went from performing with friends in the street to sharing stages with Buraka Som Sistema. What was that transition like for you?When I joined Denon Squad, I was just a dancer. I ended up participating in a song they were recording, and that track was later shared with Buraka Som Sistema. That’s how they reached out to me — and for me, it felt surreal. Everything happened so fast.“Kalemba (Wegue Wegue)” became a global hit almost overnight. Did you realize, when you wrote it, how much impact it would have?Honestly, no. The entire composition of Kalemba (Wegue Wegue) was deeply personal for me. It was rooted in my story — in the way my parents, as immigrants in Portugal, kept our Angolan culture alive in our daily lives. The global impact was something I only realized later. Seeing the song cross borders and connect people around the world was a huge surprise, but also a confirmation that when art comes from an honest place, it finds its way. Kalemba was exactly that — a spontaneous celebration that grew into something much bigger than I ever imagined.Leaving Buraka Som Sistema must have been difficult. Looking back, what lessons did that chapter teach you about ownership and self-worth in the music industry?I didn’t choose to leave Buraka — the group made that decision for me. And because of that, I decided not to return. It was one of the hardest decisions I’ve ever made. That project wasn’t just about music; it was a movement, a community, a family. Over time, though, I realized that even as we were breaking sonic and cultural boundaries, I already had a strong sense of control over my creative identity — especially within Kuduro. That experience taught me that if you don’t define your role and your value from the start, someone else will do it for you. Since then, I’ve become much more intentional about understanding contracts, royalties, and the business side of art. But most importantly, I learned that self-worth isn’t tied to the size of the platform or the volume of applause. Sometimes, stepping away is the most powerful thing you can do — especially when it means choosing yourself, your voice, and your future.Kuduro has often been misunderstood or pigeonholed in Europe. How do you describe it, and what makes it so powerful to you?For me, Kuduro is much more than a musical style — it’s an expression of resistance, energy, and identity. It was born on the streets of Angola as a form of liberation, driven by the Kazukuta and Hip-Hop cultural movement. Its force comes from both body and soul. What makes it powerful is its ability to bring people together — to turn pain into dance, and to tell stories that come from our African roots.Your work brings in influences from Angola, Portugal, and global club culture. How do you balance honoring tradition with pushing boundaries?For me, tradition and innovation are not opposites — they walk side by side and strengthen each other. Honoring tradition means keeping the spirit and truth of Kuduro alive, but it’s also about experimenting, mixing sounds, and taking that energy into new spaces.You often sing in Kimbundu and Portuguese. How important is it for you to weave language and cultural identity into your music?Language carries memory, history, and emotion. By weaving it into my music, I invite listeners into my cultural universe. It’s my way of saying that our languages belong in contemporary music — and that we can stay true to ourselves even when we’re speaking to the whole world.After everything you’ve lived through, do you see music more as a form of survival or a celebration?For me, music is both survival and celebration. It’s still my refuge during difficult times and gives me strength when I feel like giving up. But it’s also joy, freedom, and celebration. Each song is a way of honoring what I’ve been through while celebrating who I am and who I’m still becoming.Mental health and trauma are often taboo topics in immigrant communities. How have you learned to process yours, and does that healing appear in your songs?It’s true — talking about mental health and trauma is still taboo in many communities, not only among immigrants. In my case, I had to find the courage to look inward, to face my pain, and to transform it into art. Music became a space for healing. When I write and sing, I’m often processing those wounds, and I believe that energy reaches the people who listen.Winning the Music Moves Europe Talent Award in 2020 was huge. Did that feel like recognition not only for you, but for Kuduro as a whole?Winning that award was a huge milestone. It wasn’t just personal recognition — it felt like recognition for Kuduro and for Angolan culture. I was proud to represent that collective strength and show that our music belongs on the global stage.Your EPs Baia and Uwa felt like bold statements of independence. How do they differ in terms of your personal journey?Baia was a cry for independence — a moment where I affirmed my voice and said, “I have my own path.” Uwa is more mature and introspective; it speaks about healing, ancestry, and rebirth. Together, they trace my evolution — from liberation to deeper self-discovery and creative vision.Kuduro is now inspiring younger generations globally. Do you feel a responsibility to guide where it goes next?Yes, I do — and I carry that responsibility with love. Kuduro is a living movement, and seeing it inspire younger generations is beautiful. I want to help show that it can grow without losing its roots — that it can speak to the world while staying authentic. I see myself as a bridge between the past and the future, inspiring others to respect where Kuduro comes from while exploring where it can go.If a young Angolan girl living in Lisbon listens to your music, what do you hope she feels?I hope she feels seen and represented. I want her to know that her voice matters — that her origins are something to be proud of — and that she can achieve anything without ever having to apologize for who she is. I want her to feel pride, strength, and freedom, and to know that she belongs, just as she is.Finally — what’s next for Pongo? Where do you want this journey to take you in the coming years?What comes next is growth — exploring new sounds, collaborating with artists from different parts of the world, and bringing Kuduro to spaces it’s never reached before. I want this journey to be long and full of discovery. Most of all, I want to keep telling real stories — my own, those of my people, and those of the world — and continue inspiring others to do the same.Don’t miss it! During Amsterdam Dance Event, Pongo brings her explosive blend of Kuduro, Afrofunk, and global club energy to Paradiso for an unforgettable live show full of rhythm, power, and freedom. Expect pure adrenaline, unstoppable movement, and a performance as visually striking as it is emotional. Experience the voice of a new Kuduro generation live — get your tickets now for Pongo at Paradiso during ADE!
    • Get Familiar

  • Get-Familiar-Kekoto Patta

    Get Familiar: Kekoto

    Interview by Passion DzengaNorthwest London’s own Kekoto, known musically as Keko, has steadily carved a lane at the crossroads of culture, experimentation, and self-made innovation. An artist, creative director, and self-described cultural innovator, he carries the dual identity of a grounded Londoner and a global-minded creator. From R&B and Gambian-Senegalese melodies in his childhood home to the late-night Channel U discoveries that shaped a generation, Keko’s sound is rooted in heritage yet driven by experimentation.Balancing raw emotion with cinematic vision, his evolution from the introspective in the meantime to the defiant 2L2Q (Too Legit to Quit) reflects both personal growth and perseverance through hardship. Across projects like Crimson and K-onenine, Keko fuses alternative rap with melody, texture, and storytelling—crafting immersive worlds as much as records.Through his creative umbrella Mismaf, he extends his artistry beyond music into visuals, fashion, and direction—building an ecosystem where every element speaks the same language of independence and innovation. Grounded in community and sharpened by honesty, Keko’s ethos is clear: live creatively, own your craft, and let the work speak louder than the hype.For people discovering you through now—who is Kekoto/Keko, and when do you use each?Kekoto/Keko are both me. I’m an artist, creative director, and cultural innovator. “Keko” is the music-side nickname—more informal, more personal. If someone uses “Kekoto,” they probably just found me. In short: Kekoto/Keko is a cultural innovator—overall, a wavy youth.You’re from Northwest London. How did NW shape your sound and stories?It shaped everything—sound, style, even how I carry myself. What I do connects worldwide—Amsterdam, Germany, Paris—but I know who I speak for and where I’m rooted. Northwest London is deep in the music and in me.Take us into your early musical moments. What was playing at home? First CDs? First discoveries?Born in ’98, the house was R&B and native sounds—Senegalese/Gambian music, jelis and kora traditions. My first rap memory is Nas—“I Can” really stuck with me. Discovery-wise, Channel U was huge. I’d stay up late for grime and UK garage—seeing people who looked and sounded like me, shooting videos where I lived, on TV. Mind-blowing.You also read a lot growing up—did that feed the ambition?Always. On the tube I’d read the music sections in the newspapers as well as all the magazines—Clash, NME, especially the award show write-ups. Even before I made music I thought, “I want to be at one of these. I want to win one of these.” That fueled a goal to do something culturally innovative the next generation can point back to.Press often mentions your smooth lyricism and melodic approach. Where does that come from?I’m a rap artist—alternative rap—but melodies pulled me early. R&B at home plus Senegalese/Gambian patterns are ingrained. Later I got into odd edits—people called it “trap,” but a lot of it was more dubstep/techno-adjacent SoundCloud energy. I like that experimental edge.When did you realize, “I can really do this”?2018. I booked my first studio—one hour, turned up 30 minutes late, spent 20 minutes hunting a beat. The producer said, “Punch something in.” I recorded my first released song in ten minutes. Hearing it back, I knew I could do this. Getting truly serious came around 2023 with in the meantime—the listening party, the turnout—then doing it bigger for 2L2Q at Peckham Audio. Watching the footage like, “All these people were here for me.” Since then we’ve done multiple headliner-style listening parties. It keeps building.Walk us through your creative process—what’s non-negotiable?The beat. If I don’t feel it, I’m onto the next—no matter who sent it. I love ethereal sounds that give goosebumps—close your eyes and see a world. I prefer beats being built live in the session. I’ll start writing, lay something, then punch in—very in-the-moment and experimental. A lot of first-thought honesty.Your music feels cinematic. If it were a film genre, what would it be?A thinker you rewatch for new interpretations—David Lynch vibes (Mulholland Drive), Eyes Wide Shut, The Matrix. Visually bold like Belly, Fallen Angels, Fear and Loathing in Las Vegas—colorful, stylish, still fun and gripping. Spike Lee’s stylization too.You’ve mentioned DIY and struggle shaping innovation. How so?Innovation comes from constraint. We weren’t born with silver spoons—so we live creatively because we have to. That resourcefulness is part of the culture and the art.Early on, did you tell people you were making music?No. I kept my head down and did the work. It leaked eventually—my private Insta linked to Facebook, aunties back home seeing it. But I moved quiet until the craft could speak.Your first tape, in the meantime—what did it prove to you?It captured a transition: where I was vs. where I knew I could go. I could complain about what I needed—or act. in the meantime asked, “While I’m heading to the version of me I see, what am I doing right now?” Sonically and visually, it’s a timestamp—busy artwork, real-life energy. It started as a “side mission” before a bigger album… then became the main mission. That happens a lot with me.What did listeners miss that you heard instantly on that record?People had notes on the mixes. I wanted a raw, authentic, slightly rugged sound—2L2Q doubled down on that: somehow polished yet rugged. We even lost stems on “2L2Q” with KBO and released the mix we had. It worked—good audio with texture. The point wasn’t clinical perfection; it was feeling.Moving into the next era—what was the goal for the sound?2L2Q is exactly what it says—Too Legit to Quit. 2024 was testing—trials nonstop. In hindsight it made me stronger, but living it wasn’t fun. The tape says: I didn’t come this far just to get this far. You hear it—I was writing on my worst days, speaking directly. It’s bigger than me.So in the meantime was discovery. What’s the arc after that?in the meantime was figuring it out. 2L2Q is: I’ve discovered it, and I’m here to say it. Crimson keeps that energy but is more curated—more world-building and artistic direction.Your release rhythm feels like 2000s mixtape culture—dropping between albums to show resilience. Why keep that pace?People grow up and move on, so from early you need to know who you’re speaking to. If they truly relate, time won’t break that bond. A lot of folks quit. Staying power matters, but only if you’ve got something real to say.Tell us about K-onenine—concept and how it came together.K-onenine is a collaboration between me, A19, and MV (producer). We locked in for a few months and suddenly had a tape. We sequenced it, got the cover right, tested it—Amsterdam trip, a pre-listening party where attendees got USBs with the tape—then the release party on drop day. The response made us double down. It could’ve stayed a side project while we worked on other things, but we said, “The world needs to hear this now.”Who are your core collaborators?Not exhaustive, but: producers nv, mannydubbs, Proton, A19, Kibo; creative team Melo (photographer/director), Detroit (artist), MS, Sam Swervo; Chinua (DJ); Retita (hair stylist); Cojo, Oscar—and family in Amsterdam too. So many people believe in this and make it happen. That’s another reason it’s “too legit to quit”—it’s bigger than me.Hip-hop has that “pull each other up” ethic—iron sharpening iron. Is that your circle?100%. My people won’t let me slack. If a song isn’t it, they’ll say it. That honesty keeps the bar high. I’m for bringing back a bit of gatekeeping—once someone proves themselves, cool, but standards matter. When bars drop, sub-genres get watered down.Let’s talk visuals—cover art and videos. How do you approach them, and where does Mismaf fit?I start with a rough concept that evolves. I don’t like text on covers—I want the image to tell the story and leave room for interpretation. Mismaf is my creative umbrella; clothing is one medium. I put all my creative work—music included—through Mismaf. Sometimes there’s joint venture distribution with labels, but it’s my house for ideas.Ownership keeps coming up. Why is it important to you?Ownership is key. Chasing hits for money kills passion. I keep it fresh—even if I have to switch process or environment. Whatever it takes.Off socials—when you’re not making music or building Mismaf—what keeps you inspired?Life. I’ll ditch the phone, end up in a bookstore, read something that sparks a whole Mismaf collection. My deepest, longest-lasting inspiration comes from living—not the phone.As the beat of Amsterdam Dance Event 2025 builds, Patta and Keep Hush return for the third time — and you know what they say: three’s the magic number. This year, the partnership levels up, uniting three of the city’s most forward-thinking collectives — Sankofa Archives, Mosaiko, and Studio Strip — for a night that goes far beyond your standard ADE rave. This is community in motion: collectives linking up, sounds colliding, and energy multiplying into something bigger than the sum of its parts.From live sets by NoizBoiz and Kekoto, to stacked B2Bs, selectors, and special guests, it’s an all-Amsterdam celebration of sound system culture, experimentation, and underground connection. Tickets are live now — don’t sleep. Join the movement and secure your spot at Patta x Keep Hush: where the community takes centre stage.
    • Get Familiar

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Patta Running

Patta Running Team was founded in 2010 by Patta co-founder, Edson Sabajo, as a way to motivate his friends and family to train, chill, laugh and party together. Initially a small band of Amsterdam based creatives and casual runners. While a runner’s objective may differ from person to person, the overall team is not too focused on having an extremely healthy lifestyle. For us, it’s primarily about coming together as a group, dragging each other over the finish line, seeing different places together, and most importantly, having fun.

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As Patta speaks to the youth, we seek to inspire, educate, and motivate young people all over the world. The Patta Foundation supports projects that promote social change and the development of a prosperous future generation.

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