News

The Roman Sabajo Lezing is back! After a successful first edition, the Roman Arantes Sabajo Alumni Club (Patta Academy) invites you to an evening around the theme ‘COMMUNITY 101, showing up or showing off?’: what does community mean in today’s creative and cultural landscape?Brands like Patta, SMIB and The New Originals have shown how you can build something bigger than yourself from friendship, business and a shared passion. From a deep connection with streetwear, art, music and HipHop principles such as ‘Each One, Teach One’, they managed to create a space of their own, while also making space and paving the way for others.I vs. WeTheir success stories have inspired the next generation of creatives to start their own community. But that’s easier said than done. In a world full of grind culture, social media and competition, self-interest is encouraged above all else. It seems that individualism has become the norm. So, how do we rebuild a sense of ‘we’ in a time when ‘I’ has taken centre stage?The ProgramExpect an inspiring program starting with a premiere screening of a self-made mini-documentary (in collaboration with Scenery & NL Film) about the Patta Academy Alumni Club community. Showcasing the multidisciplinary creatives of the Alumni Club, they will provide you with their insights & experiences about being part of the Patta Academy community. This is followed by an interactive panel talk with different voices from the creative industry, from community builders to experts in the field. The panel consists of a cognitive psychologist - Consuela Esseboom, founder of PrettyGirlsLoveTrapMusic - Lara Jade, founder of Lowrey Foley McClane collective & visual artist - Brian Elstak, co-founder of The New Originals - Rizky Lasahido and moderator Adiam Tseggai.They will share their experiences on building, maintaining and growing their communities, including the struggles and lessons along the way.Tickets & more info: https://felixmeritis.nl/programma/roman-sabajo-lezing-community-101/This event will be in Dutch.

Hell’s Kitchen Block Party with OSCAM, Café de Duivel and Patta Soundsystem powered by Amsterdamse Poort⁠. We’re back! Last year, Hell’s Kitchen Block Party lit up the streets with a line-up of MCs and DJs that kept the Bijlmer moving from start to finish. This summer, we return to the heart of Amsterdamse Poort with even more music, community, and culture.⁠⁠On Saturday, June 14, OSCAM joins forces with Café de Duivel, Patta Soundsystem and Amsterdamse Poort to bring the energy right to our doorstep. From 15:00 to 19:00, expect beats, vibes, and a gathering that reflects the spirit of Café de Duivel in our neighbourhood.⁠⁠Preparations are in full swing,⁠ so hit this link in to let us know that you would like to join us.

Maha Eljak Launches the Second Edition of Mahazine: Art as a Form of ResistanceMultidisciplinary artist Maha Eljak is set to launch the second edition of her self-published DIY zine on February 25, and it’s one you won’t want to miss. Titled Art as a Form of Resistance, this issue continues the journey of a project that started as an overblown school assignment in 2021, sparked by frustration with the one-dimensional portrayal of Black Muslim women. What began as an artistic protest against the mainstream narrative has evolved into a powerful platform for Maha to reclaim and center her own voice, presenting her identity on her own terms.The result is nothing short of a creative explosion—a zine packed with vibrant collages, stories, punk influences, poetry, interviews, and photography. Maha’s art challenges society’s assumptions, raises awareness, and, most importantly, encourages others to look beyond surface-level perspectives.From School Project to Creative MovementWhen Mahazine first launched, it took the world by storm. The first batch of Mahazine 1 sold out within two days, leaving readers hungry for more. Now, with Mahazine 2, Maha brings a more mature version, offering even greater depth, reflection, and insight. This edition dives deep into the themes of politics, identity, punk culture, and the fashion industry, all wrapped in the aesthetics of 70s and 80s punk zines, with a dose of her Sudanese roots.By blending these diverse elements, Mahazine becomes more than just a publication—it transforms into a tool of resistance, demonstrating how art can challenge the status quo and provide an authentic space for voices often excluded from mainstream narratives.Why Mahazine Matters: Reader ReactionsThe impact of Mahazine is palpable, with readers praising the zine for its power to break through societal bubbles and offer a fresh perspective. One reader shared:"What I feel after reading Mahazine is just how important your zine is and how much we need more zines like this in the Netherlands. Or rather, we need your voice; it’s invaluable in journalism and art because it enriches perspectives. It’s crucial because Mahazine breaks through bubbles. It brings stories to light that often go untold, offers perspectives outside the mainstream, and gives a voice to experiences overshadowed by dominant narratives."The zine is not only a source of information; it’s a bridge between two worlds—those who live in privilege and those fighting for more diversity and inclusion. Mahazine serves as a reminder that, through art, we can inspire change, challenge the norm, and find strength in authenticity.Another reader expressed the hope that Mahazine instills, saying:"It’s a reminder that change is possible and that every voice can make a difference. ‘Art as a Form of Resistance’ shows that not fitting into norms or conventions isn’t a weakness but a source of strength and authenticity."Join the Resistance: Release Party at ParadisoTo celebrate the launch of Mahazine 2, Maha Eljak will host a release party on February 25 in the Upstairs room of Paradiso. This is no ordinary event—it’s an immersive night of culture, entertainment, and resistance. Expect poetry readings, live bands, inspiring guest speakers, and, of course, delicious food and drinks.And here’s a spoiler: The evening will be filled with Sudanese culture, so get ready for an unforgettable experience. Whether you're an art lover, a punk enthusiast, or someone simply looking for an evening of inspiration, this release party promises to deliver.

This Friday, December 27th, we’re keeping the festive spirit alive as Kids of Immigrants touches down at the Patta stores in Amsterdam and London to release the Kids of Immigrants Air Max SNDR Sunrise. Kids of Immigrants is a brand rooted in celebrating heritage and channeling it into creativity. With the Air Max SNDR Sunrise release, they pay tribute to their immigrant parents, the original creative directors of their story. Founded in Los Angeles, the brand’s message resonates far and wide. This partnership between Patta and Kids of Immigrants is about coming together as a community and honoring the stories that make us who we are.To celebrate the occasion Patta and Kids of Immigrants created a collaborative limited long-sleeve, only available for purchase on Friday, December 27th. While the Kids of Immigrants team will be at the Amsterdam store, they’ll be there in spirit at the Patta London store. Don’t miss your chance to grab a pair of the limited-edition sneakers. With every purchase, you’ll receive. A limited-edition product poster and an exclusive book showcasing the design processSee you at Patta Amsterdam, Zeedijk 68 (11:00 - 19:00) or Patta London, 6 Silver Pl (12:00 - 18:00) on Friday, December 27th.